Google Analytics 4 User Purchase Journey Not Capturing Events

Question

My GA4 User Purchase Journey is not capturing events rather than only session start.

The GA4 Ecommerce purchases also not capturing any 'Items viewed' 'Items added to cart' events... in GA debugView it shows those view_item, add_to_cart, begin_checkout and purchase events real time... but it seems this enhanced ecommerce is not capturing or calculating any reports based on those... specifically items viewed and begin_checkout and added to cart event not capturing.

These are my events and custom events in GA Admin events...

These are my conversions

GTM Tag

When I test debugView it's capturing events properly but not these events showing up in reports

I am new to this things please forgive my any errors... please suggest! thanks

Answer 1

GA4 expects the Data Layer (or the Custom JavaScript Variable) to adhere to the specific schema as described in mentioned docs. Otherwise the ecommerce reports would not show the relevant metrics (ie. Items Viewed under Moneitization > E-commerce purchases) even though you can see the numbers under Events report just like in your 3rd screenshot. These ecommerce events must adhere to the specified event names & should contain the items array.

You might find this guide by Simo Ahava helpful.

Answer 2

If you are skipping any events like view_product or add_to_cart then the stock Purchase Journey report is not going to work - you will need to create a custom one using only the events that you are actually sending.