I made an iPhone app and it was relatively large at ~40mb+; later I diminished all the PNG images that I use, which resulted in the original ~110mb+ project file being reduced to ~40mb+.
However, when I rebuilt my app I found that the product myApp.app
is still ~40mb+, even a little more than before.
So why is this, how can I reduce the size of my app?
Look at the content of the app bundle to find the sizes of the various components.
In organizer select "projects", select your project, click on the little arrow at the end of the item and you will be in the directory containing your app Navigate down to the .app, right-click and select "Show Package Contents". Examine the items and their sizes.
That should allow you to understand where the size is coming from and perhaps reduce it.