UTM tracking for the Social Share Buttons: Facebook, Pinterest

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I want to add utm_ parameters to all my social share buttons. I successfully included the parameters into the Twitter and G+ without any problems. But have a lot of problems with Facebook and Pinterest.

Pinterest strip any utm_ parameters. Facebook uses a canonical URL instead of I provided.

Solutions I was tried:

1) using an URL shortener bit.ly. Pinterest doesn't allow to use it. Facebook still use the canonical URL instead of one I provided

2) Use the fb_ref for the Facebook. We use Wordpress VIP hosting and this hosting strips any parameters from facebook.

3) Rename the utm_ parameters to utm. It was fixed the problem but I want to keep all my tracking info consistent.

Any ideas? Thanks

UPDATE 12/21/13

I want to have the following. Scenario:

1) user shares the content from my site (http://example.com/url/?utm_campaign=onsitesharebutton)

2) user's friend goes to Social Network, for example Pinterest, and see this Pin

3) user's friend clicks on this Pin and goes to my site. When he goes to my site, I wanted to have the utm_* parameters in the URL, ie http://example.com/url/?utm_campaign=onsitesharebutton. In this way I will know that this user arrived through a certain source or overall marketing channel as part of a certain campaign

Problems:

1) Pinterest strips UTM_* parameters from the my URLs

2) Facebook uses canonical URL to share and ignores my UTM_* parameters

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There are 1 answers

0
Muskie On

I still would like to change a few things about the Facebook Like / Share button and Google+ button seems to sometimes have issues in Safari, but I successfully track likes, pins, +1s, tweets, and even LinkedIn using a variety of techniques.

Facebooks recent changes to their buttons just confused me. I had everything working and then they change all.js or whatever the JavaScript is you must use. They also changed the colors and size. I wasted a lot of time on this and I'm still not happy but I do track everything carefully in Google Analytics.