User login in Azure hosted webapp

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How can I implement user authentication with a username and password in the Azure Cloud while utilizing Microsoft managed services, specifically avoiding the use of a client-managed database for user credentials? The users will not be Microsoft account holders.

Tried using EntraID/Azure AD, but could not find the option to use username and password combo for non Microsoft users.

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rbrayb On

You can use B2C with another IDP.

But B2C isn't for integrating with SaaS apps e.g. O365.

What managed services do you want to use?