Tracking conversion rate of users who clicked on facebook posts

Question

I have an application that posts on the users' friends walls. clicking on the wall post will cause the user to navigate to out website.
I want to track how many users signed up for the website having reached it by clicking on a facebook post. Is there a way to do it using google analytics and if so how can it be done?

Answer 1

When you post something to the user's wall, add the ref parameter in. When someone clicks on the link, the ref parameter will get sent back to your site so you know the user came from facebook. Then it's up to you to detect this and log it in Google Analytics.

Answer 2

You should be using Facebook Insights to track stats like this. You can read lots more about it here: https://developers.facebook.com/docs/insights/