My question is: How do i reward user for installing the app shown on the video add or banner? In other words how i keep track if a user downloads the app that i advertise and then reward him with points in game.
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Typically you will put some kind of unique identifier in the links in your advertisement and you would to track this identifier and later user it when the app is installed.
You can also display some kind of code on the app download page that the user can enter into the app to get their reward.
Another option is to create a custom landing page for the user to download the app from and have the user register to download the app and associate the registration with the app.