I've been trying various ways, it seems that 3ds Max 2017 broke the native three.js exporter (only get 1kb .js exports). The commercial exporter from Prototech solutions seems to work OK, but exports everything into one big HTML file (which is not the result I'm after). I'm looking for the most flexible solution to incorporate 3ds Max animations in the future as well.
Any tips on how to convert materials from 3ds max to three.js would also be welcome.
You can try A3dsViewer - includes quite good export to the three.js and allows to generate separate js file for every mesh.