How to estimate current situation of an old site not created by myself before i launch my new one?

Question

I need to do SEO and need to show improvements and a summery of new trends for a site.It is a replacement for an old site. How i can prove that i have done a good job on SEO,using google analytic and Facebook Conversion Tracking.Is there a way to get current site statistics? Then i can show, i have brought him more viewers to his new site.

Answer 1

If the previous site doesn't already include google analytics tracking codes then no, it doesn't keep track of any statistics. You can implement them though to the old website keep it up for a month or so, gather the data required and when you launch the new one, then compare them.

If you don't know how to add tracking codes, take a look here.