How to add "for submission" flag to Unreal Engine build when building project from command line?

Question

When creating package for Ps5 or XSX we can add additional flags that define builds as submission-ready. If I understand correctly: for PS5 it is "--for_submission" and for XSX it is "/l". But how to pass it to BuildGraph or BuildCookRun to have it packaged with those flags?

Setting GameConfigurations to shipping is not enough.