Google Url Shortener Url vs Google Analytics views

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Why google url shortener clicks does not converted as views in Google Analytics? Recently, shared some content through shortened URL from facebook pages. We got 500+ clicks (check here) but only 50+ views (check here) got updated in GA. Is there any possibility to add those numbers to GA?

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michaelsinner On

There are multiple reasons this could happen.

  1. The URLs are not always redirected to the according URL.

    • Maybe the URL differs if the user has a mobile device?
    • Sometimes the user clicks but never access the website (close before loading the page)
    • Some other reasons the URL differs when redirecting?
  2. Your view could be filtered (check filters setting for your GA property: view: filters).

  3. Tracking on your landingpage is not working correctly.

  4. Clicks happen by users who are not real users (crawlers, bots). So the follow a shortened URL and request the redirect, but don't activate GA tracking.