Giving app uri and web url in App indexing

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I am working on App Indexing and follows the Google developers guide. I have no idea on that why we have to give both app uri and web url.

FYI...

App indexing api

Explain about the both arguments.

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Saurabh On

As far as I understand Google tracks the number of times a webpage is visited. Higher the number of visits, higher is its rank in google search results for concerned key words.

When you use app-indexing API you link the web page with a page in your application. Let's say there is a photograph that can be viewed in your application as well as on web page. So the WEB_URI parameter would be the link your photograph on the web and the APP_URI would be the deep link that will lead to that photograph in your application.

Google will track the number of times the photograph is viewed in the application as well as on the web and results will be combined. Also google tracks the amount of time a user spends viewing that photograph. This helps in determinig the relevance of that photograph.