Failed building wheel for pyzmq. could not build wheels for pyzmq, which is required to install pyproject.toml-based projects

Question

could not build wheels for pyzmq, which is required to install pyproject.toml-based projects.

Things I found on internet didn't help (such as pip install pyzmq==23.2.1)

To reproduce: follow ipywidgets > custom widget tutorial project build steps:
(happens when you run python -m pip install -e .) https://ipywidgets.readthedocs.io/en/stable/examples/Widget%20Custom.html