Can't get Results of Ad in Business Manager through Marketing API

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I use facebook business SDK to get data from facebook business manager by Python. I can get almost all fields using get_insights method, but I can't get Results field. And I don't see it in the documentation.

params_ads={'time_range': {'since': '2021-03-01', 'until': '2021-03-23'},'level': 'ad', 'limit': '20000'}
fields_ads = [AdsInsights.Field.account_id,
           AdsInsights.Field.account_name,
           AdsInsights.Field.ad_id,
           AdsInsights.Field.ad_name,
           AdsInsights.Field.adset_id,
           AdsInsights.Field.adset_name,
           AdsInsights.Field.campaign_id,
           AdsInsights.Field.campaign_name,
           AdsInsights.Field.spend,
           AdsInsights.Field.impressions,
           AdsInsights.Field.clicks,
           AdsInsights.Field.outbound_clicks,
        ]

ads = my_account.get_insights(params=params_ads, fields=fields_ads)
2

There are 2 answers

1
Riwen On

The image is too low quality to be sure, but "Result" is a collective name in Ads Manager for the main metric based on the optimisation goal of the ad set. There is no such metric as result. Consequently, it cannot be retrieved.

However, what appears as value in this column, can.

2
Sebastian Bjørnsen On

The results field you are looking at, is not a "field" by itself, but instead shows what the campaign/ad set is primarily optimising for. This can be different depending on account / ad set settings.

In your case, it seems to be ThruPlays.