Can't display average in Tableau

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I'm trying to display the average of movie ratings based on a common actor. When I drag and drop the "score" value in the columns, Tableau assumes I'm talking about SUMs and shows them accordingly and every square is a movie score:

enter image description here

But when instead of SUM I select Average, it still shows some kind of SUM but this time every little brick is the same value of average: enter image description here

What am I doing wrong? Why is it showing the average once for each row instead of once for actor?

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Nicolaesse On

Your problem should be caused by the view's context, which includes Actor and Movie.

To get the average rate of each actor this should work

{ FIXED [Actor]: AVG([Rating]])}

and the following if you want the overall average rate

{ FIXED : AVG([Rating]])}

If you want a better understanding of context and Level of detail expressions you can start reading this.