Can I push events to Eloqua like Google Analytics?

Question

With Google Analytics I can push a custom event to the service with code like this in JavaScript:

_gaq.push(['_trackEvent', 'Videos', 'Play', 'Gone With the Wind']);

Is there a way to do this with Eloqua in conjunction with their JavaScript tracking code?

I found that I can do this:

_elq.trackEvent('http://example.com/documents/whitepaper.pdf')

But the example is specific to Outbound Link Tracking, and I'm not sure what the other parameters would be, if there are any?

Answer 1

I went on their website and checked the function, it has 3 parameters:

> _elq.trackEvent
   function (a,b,c){t(a,b,c)}

They all get passed to the URL:

> _elq.trackEvent('test111', 'test222', 'test333')
   undefined
   Resource interpreted as Image but transferred with MIME type text/html: "http://s33.t.eloqua.com/visitor/v200/svrGP?pps=10&siteid=33&elq=test222&ref=test111&ref2=test333&ms=786"

This is just reverse engineering, they don't have any official documentation about it that I can find.

Answer 2

Judging from the Eloqua Asynchronous Visitor Tracking Scripts, Eloqua doesn't support Google Analytics-like event tracking.

You can track:

• Multiple Eloqua Instances
• Custom URLs/Referrers
• Outbound Link Tracking (what you referenced)
• Externally Hosted Forms
• Data Lookups
• Flash Content
• Strict Mode (opt-in by country/visitor)

Answer 3

I would recommend to use the latest Oracle documentation https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/EloquaAsynchronousTrackingScripts/Tasks/TrackingCustomURLs.htm

Eloqua reports reference page views so rather than custom events, you could use custom URL's to push any custom data. Two methods exposed are:

• _elq.trackEvent
• _elq.trackOutboundLink (references the above function)