Can I add play.google.com music links to the beacon dashboard using app intent?

Question

I have been trying to add the following as a URL and an app intent, but I cant make it broadcast.

https://play.google.com/store/music/album/Jennifer_Myles_In_Due_Season?id=Bcd7upiwxohcs3sskrj73y4mnlm

I have read that play.google.com will not broadcast from a beacon, you need to use app intent. However, I don't believe app intent covers music, only apps.

Any insight into this would be much appreciated.